PPC Executive
6 days ago
Key Responsibilities
Plan and execute digital marketing strategies to achieve business goals.
Manage and optimize Google Ads (Search, Display, Video, Remarketing) campaigns.
Handle PPC campaigns to ensure maximum ROI.
Drive SEO strategies (On-page, Off-page, Technical SEO) to improve rankings and organic traffic.
Manage Social Media Marketing (SMM) campaigns across platforms (LinkedIn, Facebook, Instagram, Twitter, etc.).
Conduct keyword research, competitor analysis, and website audits for continuous improvement.
Collaborate with content writers and designers to develop engaging marketing content.
Track, measure, and report performance of all digital campaigns (using tools like Google Analytics, Google Search Console, etc.).
Stay updated with the latest trends and best practices in digital marketing and the IT industry.
Required Skills & Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
2-3 years of proven experience as a Digital Marketing Executive in an IT Firm.
Hands-on experience with Google Ads, PPC campaigns, SEO tools (SEMRush, Ahrefs, Moz), and social media platforms.
Strong knowledge of Google Analytics, Search Console, and Tag Manager.
Excellent understanding of lead generation strategies for IT services/products.
Creative mindset with strong analytical and problem-solving skills.
Ability to work in a fast-paced environment and meet deadlines.
**Job Types**: Full-time, Permanent
Pay: ₹30,000.00 - ₹50,000.00 per month
**Benefits**:
- Paid time off
- Provident Fund
Application Question(s):
- How many years of professional experience do you have working in the IT sector?
- Have you worked on digital marketing for your company’s own website?
Work Location: In person
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