Digital Marketer

6 days ago

Ahmedabad Gujarat, India HRM First Full time

**Key Responsibilities**:

- **PPC Campaign Management**:

- Develop, implement, and manage effective PPC campaigns across multiple platforms (Google Ads, Bing, Facebook, LinkedIn, etc.).
- Perform daily account management of PPC campaigns, including monitoring performance, optimizing bids, and managing budgets.
- Conduct keyword research, audience targeting, and competitive analysis to optimize ad performance.
- **Campaign Optimization**:

- Continuously analyze and optimize campaigns for maximum ROI, including A/B testing of ad copy, landing pages, and other key elements.
- Track and report on KPIs, making data-driven decisions to improve performance.
- **Collaboration**:

- Work closely with the SEO team, content creators, and web developers to ensure alignment with broader marketing strategies.
- Coordinate with the design team to create visually appealing ad creatives.
- **Analysis & Reporting**:

- Regularly review and analyze performance data, providing insights and recommendations for improvement.
- Prepare detailed reports and dashboards for upper management and stakeholders.
- **Landing Page Development**:

- Collaborate on the development and optimization of landing pages to ensure high conversion rates and user experience.
- **Ad Copy Creation**:

- Write and test engaging ad copy to drive clicks and conversions.
- **Stay Updated with Industry Trends**:

- Keep up with the latest trends in PPC, search engine marketing, and digital marketing strategies to stay ahead of the competition.

Pay: ₹15,000.00 - ₹70,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

Work Location: In person

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