Digital Marketing

1 week ago

Ahmedabad Gujarat, India HRM First Full time

**Position Overview**

The Digital Marketer is responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various digital channels. This role requires a strong grasp of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution. The Digital Marketer will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and within budget.

**Key Responsibilities**
- **Develop and Manage Digital Marketing Campaigns**:

- Design, build, and maintain the company's social media presence.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- **SEO/SEM**:

- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- **Content Creation and Management**:

- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Provide thought leadership and perspective for adoption where appropriate.
- **Social Media Management**:

- Develop strategies and manage campaigns across social media platforms.
- Monitor and report on the performance of social media platforms and adjust strategies as needed.
- Analyze campaign performance and recommend improvements.
- **Analytics and Reporting**:

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Analyze and report on the effectiveness of campaigns in an effort to maximize results.

**Qualifications**
- **Education**: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- **Experience**:

- Proven working experience in digital marketing.
- **Skills**:

- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Proficiency in marketing software (e.g., Google Analytics, SEMrush, HubSpot).
- Experience with A/B and multivariate experiments.
- Excellent understanding of digital marketing concepts and best practices.
- Creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

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