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Digital Marketing Assistant

3 weeks ago

Behala Kolkata West Bengal, India Grovill Education Private Limited Full time

**Profile**:

- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of App development will be an added advantage.

**Responsibilities**:

- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.

Job Location
- Behala

**Salary**: ₹10,042.00 - ₹14,500.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 1 year (required)

Ability to Commute:

- Behala, Kolkata, West Bengal (required)

Work Location: In person

**Speak with the employer**

+91 8904021312