Digital Marketing Assistant

3 days ago


Kolkata West Bengal, India Edward Food Research & Analysis Center Limited (EFRAC) Full time

**Digital Marketing Specialist**

**Location**: RAJARHAT,KOLKATA

**Company**: EFRAC LAB

**About Us**:
eFRAC Lab is a leading provider of research analytical services in the food and pharmaceutical sectors. We are committed to delivering innovative solutions that drive quality and compliance in the industry.

**Position Overview**:
**Key Responsibilities**:

- Develop and implement comprehensive digital marketing strategies to increase brand awareness and lead generation.
- Manage and optimize SEO/SEM campaigns to improve website traffic and search engine rankings.
- Create and curate engaging content for our website, blog, and social media platforms tailored to the food and pharma sectors.
- Analyze digital marketing metrics and KPIs to measure effectiveness and adjust strategies accordingly.
- Collaborate with cross-functional teams, including sales and research, to align marketing efforts with business objectives.
- Conduct market research to identify trends and customer needs in the food and pharma industries.
- Manage the company’s online reputation through active engagement and response to customer inquiries and feedback.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably in the food or pharmaceutical industry.
- Strong understanding of SEO, PPC, and social media marketing.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, Hootsuite).
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong analytical skills and attention to detail.

**Job Types**: Full-time, Permanent

Pay: ₹23,304.34 - ₹38,484.80 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus

Application Question(s):

- What is your current salary?
- what is your notice period?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 5 years (preferred)
- SEO: 7 years (preferred)

Work Location: In person



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