Digital Media Planner

5 days ago

Ahmedabad Gujarat, India People Connect Solutions Full time

**Location**:Ahmedabd

**Position**: Digital Media Planner

**Ideal Exp**: 3-8 Years

**Roles & Responsibilities**:
**Media Strategy Development**:
1. Develop comprehensive digital media strategies that align with overall marketing objectives and target audience demographics.
2. Collaborate with the creative and content teams to ensure media plans are aligned with campaign goals and creative concepts.

**Campaign Planning and Execution**:
1. Plan, execute, and manage digital advertising campaigns across platforms such as Google Ads, Meta, PPC, OTT Platforms and other media stregetic tools.
2. Responsible to buy media and planning for client.
3. Ensure timely and accurate delivery of all media campaign elements.

**Budget Management**:
1. Allocate and manage media budgets effectively to maximize ROI.
2. Track and report on budget expenditure, ensuring campaigns stay within budget.
Campaigns wise pre and post analysis planning and evalution.

**Performance Analysis and Optimization**:
1. Monitor, analyze, and report on the performance of digital media campaigns using tools like Google Analytics, AdWords, and social media insights.
2. Optimize campaigns based on performance metrics to improve effectiveness and efficiency.

**Market Research and Trend Analysis**:
1. Conduct market research to identify trends, competitive analysis, and consumer behavior insights.
2. Stay updated with the latest industry trends and best practices to keep campaigns innovative and competitive.

**Client and Stakeholder Communication**:
1. Present media strategies, plans, and performance reports to clients and internal stakeholders.
2. Act as a point of contact for clients, addressing any issues or changes needed during the campaign lifecycle.
3. Making pitch PPT for client.
4. Creat weekly reports for clients.

Pay: ₹600,000.00 - ₹800,000.00 per year

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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