Social Media Intern

6 days ago

Bengaluru Karnataka, India LXL Ideas Full time

1. **Content Creation**
- **Designing Posts**: Create engaging posts (graphics, text, videos, etc.) for various social media platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.
- **Writing Captions**: Craft compelling captions that match the brand's voice and encourage audience engagement.
- **Content Curation**: Research and share relevant content, including articles, blog posts, or trends, that resonate with the audience.

2. **Social Media Management**
- **Scheduling Posts**: Use social media management tools (e.g., Hootsuite, Buffer, or Sprout Social) to schedule and manage posts across multiple platforms.
- **Monitoring Platforms**: Monitor social media channels for comments, messages, and mentions. Respond to or escalate queries as needed.
- **Community Engagement**: Engage with followers by liking, commenting, and sharing user-generated content. Help build a community around the brand.

3. **Research and Strategy Support**
- **Trend Monitoring**: Stay updated on social media trends, popular hashtags, and emerging platforms. Suggest ways to integrate trends into the brand's strategy.
- **Competitor Analysis**: Track and analyze competitors' social media performance and provide insights for improvement.
- **Audience Insights**: Help research and analyze the target audience’s preferences and behaviors on social media.

4. **Analytics and Reporting**
- **Performance Analysis**: Assist in tracking social media metrics like engagement rates, reach, and follower growth.
- **Reporting**: Prepare basic reports on the performance of social media campaigns and suggest adjustments.
- **A/B Testing**: Assist in testing different types of posts or content formats and analyze their success.

5. **Campaign Support**
- **Campaign Execution**: Assist in executing paid or organic campaigns (e.g., Facebook Ads, Instagram Promotions).
- **Collaborations**: Support in managing influencer or brand collaborations on social media platforms.

6. **Administrative Tasks**
- **Content Libraries**: Organize and maintain content libraries, photo galleries, and video archives.
- **Meeting Support**: Attend meetings to discuss content calendars, strategy, and campaign progress.

7. **Brand Consistency**
- **Maintaining Brand Voice**: Ensure all content is aligned with the brand’s tone, style, and messaging guidelines.
- **Adherence to Policies**: Follow social media and company policies, especially concerning the content being shared.

8. **Learning & Development**
- **Skill Development**: Stay up to date with the latest social media trends, tools, and best practices. Learn new social media management strategies.

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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