PPC Executive
1 week ago
**Job Title: PPC Expert - META Ads Specialist**
**Location**: Dwarka, Delhi
**Working Hours**: Monday to Friday, 10 AM - 7 PM; Alternate Saturdays (working)
**Salary**: Competitive - Hike from Last Drawn Salary
**About NWSPL**:
NWSPL is one of the leading digital marketing agencies in Dwarka, Delhi, dedicated to driving businesses towards dynamic growth through innovative online solutions. We combine creativity with data-driven strategies to enhance digital presence and ensure sustainable growth for our clients. Our team thrives on delivering exceptional results through cutting-edge approaches in digital marketing.
**Role Overview**:
**Key Responsibilities**:
- Manage and optimize META ad campaigns (Facebook, Instagram) across multiple accounts to achieve performance goals (leads, conversions, sales, etc.).
- Conduct thorough keyword research and audience segmentation to ensure campaigns are targeted effectively.
- Develop, test, and refine ad creatives, copy, and landing pages for maximum performance.
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROI, etc.), providing actionable insights and recommendations for improvements.
- Implement A/B testing strategies to refine campaigns and improve overall results.
- Keep up-to-date with the latest trends and updates in META ads and digital marketing strategies.
- Collaborate with the strategy and creative teams to ensure campaigns align with overall marketing goals.
- Regularly report on campaign performance to clients and internal stakeholders, ensuring all expectations are met or exceeded.
- Manage campaign budgets, ensuring optimal spend and performance.
- Provide guidance on audience insights and the development of targeted campaigns that cater to clients' unique needs.
**Skills & Qualifications**:
- Proven experience in managing PPC campaigns on META platforms (Facebook, Instagram).
- Strong understanding of paid media strategies, bid management, and ad platform algorithms.
- In-depth knowledge of META Ads Manager and other advertising tools.
- Ability to analyze data and make data-driven decisions to optimize campaign performance.
- Expertise in creating, testing, and optimizing ad creatives (images, videos, copy, and landing pages).
- Experience in remarketing, retargeting, and conversion tracking.
- Strong communication skills and ability to present insights to both clients and internal teams.
- A self-starter, detail-oriented, and able to work in a fast-paced, collaborative environment.
- Bachelor's degree in Marketing, Business, or a related field (preferred).
**Why Join NWSPL?**
- Competitive salary with a guaranteed hike from your last drawn salary.
- A dynamic, creative, and collaborative work environment.
- Opportunity to work with a diverse range of clients across various industries.
- Continuous learning and growth opportunities in the ever-evolving digital marketing landscape.
- Work-life balance with weekends off (alternate Saturdays working).
**How to Apply**:
Pay: ₹13,245.30 - ₹43,223.30 per month
**Benefits**:
- Health insurance
- Paid sick time
- Paid time off
Schedule:
- Day shift
- Monday to Friday
- Weekend availability
Work Location: In person
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