Property Marketing Executive

6 days ago

Pune Maharashtra, India HomeLane Full time

Job Description

**Job Description: Property Marketing Executive**:
**Role Overview**:

- The Property Marketing Executive will be responsible for executing marketing activations at specific properties within key micro markets. This role involves direct customer engagement, on-ground marketing efforts, and collaboration with builder representatives to drive HomeLane’s visibility and sales.

**Key Responsibilities**:

- **Property-Level Engagements**:

- Conduct in-property activations, including kiosk setups and design consultations at builder offices.
- Participate in site visit weekends, key handover events, and property registration events.
- Ensure seamless execution of property-specific marketing strategies.
- **Community & Referral Marketing**:

- Engage with property-specific WhatsApp & Telegram groups to drive interest and conversions.
- Identify and onboard homeowner ambassadors to advocate for HomeLane within their communities.
- Execute referral programs, offering exclusive incentives to existing HomeLane customers.
- **Micromarket & Out-of-Property Activations**:

- Set up and manage kiosks in high-footfall areas near properties nearing possession.
- Support OOH advertising initiatives to maximize HomeLane's visibility in key areas.
- **Performance & Sales Contribution**:

- Track engagement metrics such as meetings, orders booked (M2O), and penetration within apartment complexes.
- Work closely with the sales team to ensure marketing efforts translate into conversions.

Job Requirement

**Key Requirements**:

- 2-4 years of experience in property marketing, real estate sales.
- Strong understanding of residential real estate markets and homebuyer behavior.
- Hands-on experience in on-ground marketing and customer engagement.
- Strong communication and relationship-building skills.
- Ability to work in a fast-paced, target-driven environment.

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