Marketing Strategist

19 hours ago

Chennai Tamil Nadu, India Fusion Innovative Full time

**Responsibilities**
- Conduct thorough research to identify target audience segments, market demands, and emerging trends.
- Analyze competitor strategies to identify opportunities and gaps in the market.
- Develop and refine marketing strategies to support product launches, campaigns, and long-term business objectives.
- Align marketing initiatives with brand positioning and revenue goals.
- Oversee the execution of campaigns from ideation to completion, ensuring timelines and budgets are met.
- Collaborate with the team to develop compelling copy, visuals, and videos tailored to specific audiences.
- Ensure all content is optimized for search engines and aligns with the brand's tone and voice.
- Work with sales, product development, and customer service teams to create unified messaging.
- Partner with external vendors, agencies, and freelancers to achieve campaign goals.
- Test and implement new marketing tools, platforms, and strategies.
- Continuously optimize campaigns based on performance data and market feedback.

**Requirements**:

- Expertise in digital marketing tools (Google Ads, Facebook Business Manager, Mailchimp, HubSpot, etc.).
- Proficiency in data analysis and visualization tools (Google Analytics, Power BI, Tableau).
- In-depth experience with website analytics tools (e.g., Google Analytics, Google tag Manager, NetInsight, Ahrefs, SEMrush, WebTrends)
- Strong grasp of content marketing, SEO, SEM, and paid media strategies.
- Excellent project management and organizational abilities.
- Exceptional written and verbal communication skills.
- Minimum of 3-5 years in a marketing strategist or similar role, preferably in a digital-first environment.
- Demonstrated success in managing cross-channel marketing campaigns with measurable results.

**Education**
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is advantageous.

Experience

**Min 3 year of Experience**

Work Location

**Chennai**

Shift Timing

**Day Shift**

**Immediate Joiners Required**

**Talk to the HR**

**+91 8838675423

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