Digital Marketing Executive

2 weeks ago


Kolkata West Bengal, India TalentXplore Full time

**Key Responsibilities: -**

Develop, manage, and optimize paid advertising campaigns on platforms like Google, Facebook, Instagram, LinkedIn, and others.
Measure and report on the performance of digital marketing campaigns and assess against goals (ROI and KPIs).
Conduct keyword research, optimize website content for search engines (SEO), and manage Google Analytics and Google Search Console.
Create engaging digital content (graphics, blog posts, videos, etc.).Maintain the company’s social media presence across all digital channels and monitor engagement.
Analyze trends and insights to optimize spending and performance.
Manage and improve online content, considering SEO and Google Analytics.
Work with the marketing team to improve digital user experience on the website.
Brainstorm new and creative growth strategies through digital marketing.

**Required Skills and Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as a Digital Marketing Executive or similar role.
- Experience with analytics tools such as Google Analytics, Google Tag Manager, and other reporting tools.
- Strong understanding of current online marketing concepts, strategies, and best practices.
- Experience in setting up and optimizing Google Ads, Facebook Ads, and other paid ad campaigns.
- Strong analytical and project management skills.
- Excellent communication and interpersonal skills.
- Up-to-date with the latest trends and best practices in online marketing and measurement.

**Job Type**: Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Work Location: In person



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