Marketing & Events Associate - B2B

**About the Institute of Product Leadership**:
Founded in 2012, the Institute of Product Leadership (IPL) is essentially a growth incubator that aims to accelerate the career paths of working professionals chosen based on the outstanding potential for innovation and leadership. The institute offers accredited (on-campus) and certification programs (off-campus) across its global campus in Bangalore, Pune & Houston which are designed to combine real-world insights with cutting-edge frameworks with a unique experiential pedagogy of "Learning by Doing" in the focused areas of Product, Design, Strategy, Leadership and Applied Data Science.

We are on a mission to create 10,000 product and tech leaders in 5 years

Yes, we are absolutely serious and we can't do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

**Job Title:

- **Marketing Associate - Outreach
**Location:

- **Bangalore (WFO)

**Job Summary**: The Outreach Marketing Associate will spearhead corporate outreach initiatives, manage the Alumni Ambassador Program, coordinate influencer marketing efforts, and drive engagement within our community of product and technology professionals. This role requires exceptional communication skills, expertise in digital marketing, and hands-on experience with event planning and execution, including backend logistics.

**The kind of person we are looking for**
- You get stuff done whatever it takes and drive other’s to completion
- You don’t already know everything but you love to learn.
- You are not here for a job but for a career.

**Key Responsibilities**:
**Corporate Outreach Management**:

- Plan, organize, and host Product Talks and Product Management Workshops in corporate settings.
- Develop and maintain relationships with corporate partners.
- Coordinate event logistics and promotion.

**Influencer Marketing**:

- Identify and manage alumni influencers.
- Develop strategies to leverage alumni for program promotion.
- Track and analyze influencer activities.

**Community Management**:

- Drive community-building initiatives in the product and technology space.
- Organize events, meetups, and online forums for networking and collaboration.
- Develop content to keep the community engaged.

**Digital Marketing and Event Backend Management**:

- Utilize digital marketing tools to promote events.
- Manage event backend work, including technical setups and data management.
- Analyze event data for continuous improvement.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-3 years of experience in event management, corporate outreach, community management, or a related role.
- Proven experience in managing communities.
- Proven experience in hosting events.
- Strong understanding of digital marketing strategies and tools.
- Hands-on experience managing event operations.
- Excellent communication and interpersonal skills.
- Strong organizational skills and attention to detail.
- Proficiency in event management software and marketing tools.
- Energetic and outgoing personality with a passion for networking.
- Creative thinker with innovative outreach strategies.
- Strong problem-solving skills and adaptability.

Pay: ₹300,000.00 - ₹600,000.00 per year

Schedule:

- Day shift

Application Question(s):

- How much is your Current (Fixed) CTC?
- How much is your Expected CTC?
- We must fill this position urgently. Are you ready to join immediately?
- This is not a remote location, are you willing to work from our office (Bangalore) location?
- How many years of experience do you have in managing events?
- Do you have experience in digital Marketing?

Application Deadline: 20/09/2024