Brand Strategist

1 week ago

Bengaluru Karnataka, India Clevertize Full time

**Job Description: Brand Strategist**:
**Company**: Clevertize Pvt Ltd, Bengaluru
**Experience**: 5-10 years

**Objective**:
As a Brand Strategist at Clevertize Pvt Ltd, you will play a crucial role in defining and evolving the brand’s voice, positioning, and overall strategy. You will work closely with both the creative and marketing teams to drive brand awareness, customer engagement, and market differentiation for our clients.

**Key Responsibilities (KRA)**:

- ** Client & Prospect Insights**: Collaborate with clients to gather feedback and analyze their customer prospects' behavior, helping define and refine the brand’s positioning in the market.
- ** Differentiation Strategy**: Craft strategies that clearly distinguish our brand from competitors and highlight its unique value proposition.
- ** Brand Voice Guidelines**: Develop and define brand voice guidelines that shape how our brand communicates online and offline, including terminology and slogans.
- ** Competitive Research**: Conduct thorough research on competitors to identify our brand's strengths, weaknesses, and areas for improvement.
- ** Promotional Campaigns**: Design and implement promotional campaigns for new products and markets, ensuring brand consistency.
- ** Social Media Strategy**: Develop and oversee the execution of a comprehensive social media strategy to enhance brand presence and engagement.
- ** Campaign Performance Assessment**: Monitor and evaluate the success of advertising campaigns, events, and other promotional activities.
- ** Market Trend Analysis**: Stay updated on market trends and identify new opportunities or challenges to enhance brand positioning.

**Skills & Requirements**:

- Proven experience as a Brand Strategist or in a similar role in an advertising agency..
- Strong portfolio showcasing successful brand-building projects.
- In-depth understanding of the full marketing mix and market segmentation strategies.
- Ability to think data-driven and make strategic decisions based on insights.
- Excellent creativity, communication, and writing skills.

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