Digital Marketing Executive

2 days ago


Amravati, India Dr. Rajendra Gode Medical College and Hospital Full time

**Digital Campaign Management**:

- Plan and execute digital marketing campaigns for service lines, health check-up packages, doctor promotions, and events.
- Monitor performance of paid campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads.

**Social Media Management**:

- Manage the hospital’s presence on social media platforms (Facebook, Instagram, LinkedIn, YouTube, X, etc.).
- Create and schedule engaging posts, patient stories, health tips, doctor videos, and live sessions.
- Respond to comments, messages, and reviews professionally and promptly.

**Content & Website Management**:

- Coordinate with designers and content writers for blogs, landing pages, newsletters, and creatives.
- Update hospital website content regularly, including doctor profiles, service pages, and SEO-optimized health articles.
- Ensure website functionality and accuracy across all devices.

**Search Engine Optimization (SEO)**:

- Optimize website and content for organic search rankings.
- Use tools like Google Analytics, Search Console, SEMrush, or Ahrefs to track performance.
- Improve local SEO through directory listings and Google My Business optimization.

**Lead Generation & CRM Integration**:

- Generate patient inquiries through digital channels and track conversions.
- Coordinate with CRM or front office teams to ensure timely follow-up.
- Prepare performance reports and ROI analysis for each campaign.

**Reputation Management**:

- Monitor online reviews and ratings on platforms like Practo, Justdial, Google, etc.
- Coordinate with patients and internal teams to address negative feedback tactfully.

**Event & Campaign Support**:

- Promote hospital events, health camps, webinars, and special days online.
- Support offline campaigns with digital visibility.

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Morning shift

Supplemental Pay:

- Yearly bonus

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 3 years (required)

**Language**:

- Marathi (required)

Work Location: In person



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