Digital Marketing Executive

13 hours ago

Amravati, India OpenFuture Technologies Private Limited Full time

**Job Title: Digital Marketing Executive**

**Job Summary**:
We are seeking a motivated and enthusiastic **Digital Marketing Executive** to join our in-house marketing team. This is an excellent opportunity for a recent graduate or someone with up to 1 year of experience to develop their digital marketing skills in a dynamic, collaborative environment. You will be responsible for supporting and executing various online marketing strategies to drive traffic, engagement, and lead generation.

**Key Responsibilities**:

- **Search Engine Optimization (SEO)**:

- Conduct keyword research and implement SEO best practices.
- Optimize website content, meta tags, and landing pages.
- Monitor and report on website traffic using Google Analytics and other SEO tools.
- **Social Media Marketing (SMM)**:

- Assist in managing and posting on social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Engage with the online community and respond to comments/messages.
- Track engagement metrics and suggest improvements.
- **Content Marketing**:

- Coordinate with content creators to develop blog posts, website content, and marketing copy.
- Assist in content planning, scheduling, and publishing.
- Proofread content to ensure clarity, grammar, and brand consistency.
- Track open rates, click-through rates, and conversions.
- **Paid Advertising**:

- Support in running PPC campaigns across Google Ads, Facebook Ads, and other channels.
- Monitor performance and compile campaign reports.
- Assist in budget tracking and ROI analysis.
- **Analytics and Reporting**:

- Generate weekly/monthly performance reports.
- Track KPIs and recommend actionable strategies.
- Use tools like Google Analytics, Search Console, and SEMrush.
- **General Support**:

- Stay up to date with the latest digital marketing trends and best practices.
- Assist in planning and executing marketing campaigns and events.
- Coordinate with design, content, and development teams.

**Required Skills and Qualifications**:

- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 0-1 years of experience in digital marketing (internships included).
- Basic knowledge of SEO, Google Ads, Google Analytics, and social media platforms.
- Familiarity with tools like Canva, Mailchimp, WordPress, or similar.
- Strong written and verbal communication skills.
- Proactive attitude with a willingness to learn and adapt.
- Ability to multitask and work effectively in a team.

**Preferred Qualifications (Not Mandatory)**:

- Google Ads or HubSpot certification.
- Knowledge of basic HTML/CSS.
- Experience using marketing automation tools or CRMs.

**Benefits**:

- In-office work with professional mentorship and training.
- Career growth opportunities and exposure to live campaigns.
- Positive work environment.

Pay: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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