Physical Marketing Executive

**Physical Marketing Executive**

**Location: Dehradun (Field-based)**

**Department: Marketing & Outreach**

**Reporting to: CEO / Marketing Head**

Role Overview

The Physical Marketing Executive will be responsible for driving offline brand visibility and student lead generation for Overseas Admit (Study Abroad) and Admit IELTS (IELTS/PTE/DET Coaching) through on-ground marketing activities such as school/college visits, education fairs, events, poster campaigns, and community outreach.

**Key Responsibilities**

Brand Promotion & Visibility

Distribute brochures, flyers, posters at tuition hubs, colleges, coaching centres.

Set up banners/stands in high-footfall student areas.

Represent the brand in education fairs and local events (e.g., Mela, career expos).

Lead Generation & Student Engagement

Collect student inquiries via forms, QR codes, WhatsApp groups.

Interact with students and parents to create awareness about IELTS coaching & study abroad services.

Achieve weekly lead targets (2-3 verified leads/week).

Event Coordination

Organize and support free IELTS demo classes, seminars, and school/college tie-ups.

Work with trainers and counsellors to ensure good student turnout.

Reporting & Accountability

Submit daily/weekly activity reports (location covered, leads collected).

Maintain accurate records of leads generated offline and handover to the admissions counsellor.

**Track ROI of campaigns with marketing team.**

KPIs (Key Performance Indicators)

10-12 qualified leads per month from physical outreach.

Minimum 20+ student interactions per week.

Attendance of 50+ students per month across seminars, fairs, and workshops.

**Requirements**:
Minimum 1-2 years’ experience in field marketing, sales, or student outreach (preferably in education/edtech/coaching sector).

Strong communication & persuasion skills (English + Hindi).

Energetic, outgoing personality with confidence to engage students/parents.

Ability to travel locally and UP West (colleges, schools, tuition centres).

Basic knowledge of MS Office/Google Sheets for reporting.

**Benefits**

Fixed Salary + Performance Incentives (per lead/admission converted).

Career growth into Marketing & Admissions Management.

Opportunity to work in fast-growing Study Abroad & IELTS Training industry.

**Job Types**: Full-time, Permanent

Pay: ₹9,472.28 - ₹15,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Work from home

Work Location: In person