Digital Marketing Generalist
1 week ago
**Job Title: Digital Marketing Generalist**
**Location**: Salt Lake, Sector V, Kolkata**Experience Required**:Minimum 3 years of relevant experience in Digital MarketingEmployment Type**: Full-time
**About the Role**
**Key Responsibilities**
- **Pay-Per-Click (PPC) & Paid Campaigns**:
- Manage and optimize PPC campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other platforms.
- Improve ad creatives, landing pages, and bidding strategies for higher ROI.
- Track daily budgets, performance metrics, and provide actionable insights.
- **Social Media Marketing (SSM)**:
- Develop and implement engaging social media strategies across multiple platforms.
- Grow community engagement, brand awareness, and online presence.
- Track trends, competitor activities, and customer interactions.
- **Search Engine Optimization (SEO)**:
- Conduct keyword research, on-page/off-page optimization, and link-building strategies.
- Monitor website performance and improve search engine rankings.
*
- **Analytics & Reporting**:
- Use Google Analytics, Meta Business Suite, and other tools to measure campaign success.
- Generate weekly/monthly performance reports with recommendations.
- **Content & Branding Support**:
- Work with the creative team to develop marketing assets and campaigns.
- Ensure all communication aligns with brand identity and business goals.
**Required Skills & Qualifications**
- Bachelor’s degree in Marketing, Business Administration, or related field.
- **Minimum 3 years of hands-on experience in digital marketing** with a strong focus on SEO, PPC, Google Ads, Meta Ads, and Social Media Marketing.
- Strong understanding of tools like Google Analytics, Google Search Console, Meta Business Suite, SEMrush/Ahrefs, and automation platforms.
- Excellent analytical, communication, and project management skills.
- Ability to work independently as well as in a collaborative team environment.
**What We Offer**
- Competitive salary with performance-based incentives.
- Exposure to diverse projects and global brands.
- Opportunities for professional development and certifications.
- A supportive, innovative, and growth-oriented workplace culture.
Pay: ₹20,000.00 - ₹35,498.79 per month
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 3 years (required)
**Location**:
- Salt Lake, Kolkata, West Bengal (required)
Work Location: In person
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