Content Strategist
2 weeks ago
**Summary**:
**Your role in our mission**:
**Content Development & Messaging Execution**
- Write and edit sales enablement materials, including solution overviews, brochures, PowerPoint messaging, and one-pagers.
- Assist in writing case studies, short-form white papers, and blog posts to support Gainwell’s thought leadership initiatives.
**Content Optimization & Brand Alignment**
- Ensure content aligns with Gainwell’s brand voice, messaging, and visual identity.
- Collaborate with designers to ensure written content and visual assets work together seamlessly.
**Collaboration & Content Execution Support**
- Work with marketing and sales teams to tailor content for different audience segments.
- Assist in editing and refining existing marketing content to enhance clarity and effectiveness.
- Support internal communications and corporate messaging as needed.
**Qualifications & Experience**:
- 5-7 years of experience in content writing, copywriting, or marketing content creation.
- Strong writing and editing skills, with experience in B2B or B2G marketing.
- Ability to translate technical or complex solutions into clear, compelling content.
- Experience collaborating with graphic designers, campaign managers, and sales teams.
- Familiarity with SEO best practices, marketing automation platforms (Marketo, HubSpot), and content management systems (CMS) is a plus.
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