Creative Strategist

3 days ago

Andheri West Mumbai Maharashtra, India THE SMART FELLOWSHIP Full time

**Company we are hiring for**:A leading new-age education company shaping the future of learning in India.

**Vision**:To challenge India’s outdated education system and replace it with one that empowers critical thinkers, innovators, and problem-solvers—building a future-ready workforce that drives national growth.

**The best part about this role**:You’ll be the creative brain behind campaigns that drive growth and positioning. From ideating ad scripts to crafting brand narratives, you’ll shape how products connect with audiences. This role gives you the freedom to experiment, think like a storyteller, and design content strategies that make campaigns go viral.

**Location**:On-Site (Andheri West, Mumbai) - 6 days a week

**Salary Range**:₹8,00,000 - ₹12,00,000 per annum

**Meet the Leadership**:The company is led by visionary entrepreneurs who believe in first-principle thinking, storytelling, and practical business education. They thrive on challenging the status quo of traditional learning and are building one of India’s most impactful education platforms.

**You will be responsible for**:As a Creative Strategist, you will own the creative direction for campaigns, from positioning to execution. You’ll collaborate with designers, editors, and marketers to craft high-converting ad campaigns and brand narratives that set the tone for the company’s communication.

**Key Responsibility Areas (KRAs)**:
**Campaign Strategy & Ideation**
- Conceptualize and plan advertising campaigns aligned with product goals.
- Develop scripts, ad concepts, and campaign ideas tailored to target audiences.
- Map creative calendars to seasonal and cultural moments (festivals, trends, events).

**2. Brand Positioning & Narrative**
- Shape and refine the company’s brand voice across courses and campaigns.
- Craft narratives that appeal to Gen Z, young professionals, and business audiences.
- Ensure all creative output aligns with brand tone and positioning.

**3. Content & Creative Direction**
- Work with designers, editors, and copywriters to bring campaign ideas to life.
- Provide clear briefs and feedback to ensure high-quality execution.
- Experiment with ad formats (video, static, carousel, UGC-style content) to maximize impact.

**4. Performance Collaboration**
- Partner with performance marketers to test and refine ad creatives.
- Analyze campaign performance and iterate ideas based on data.
- Continuously identify opportunities to improve conversion through creativity.

**Key Performance Indicators (KPIs)**
- Creative performance (CTR, conversion rates of campaigns)
- Engagement and virality of ad content
- Alignment of creatives with brand positioning
- Volume and quality of tested campaign ideas per cycle

**Who We’re Looking For**:

- 3-6 years of experience in creative strategy, content marketing, or brand campaigns.
- Strong grasp of copywriting, storytelling, and consumer psychology.
- Ability to generate fresh campaign ideas aligned with cultural and business contexts.
- Experience working with design and editing teams (hands-on skills not mandatory but understanding required).
- Bonus: Proven record of taking a brand/product from 0-1 through impactful creative campaigns.

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Work Location: In person

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