Social Media Strategist

6 days ago

Bhubaneswar Orissa, India NotDisclosed Full time

responsible for developing and executing a brand’s social media strategy to increase online presence, improve marketing efforts, and engage with target audiences. Their role is both creative and analytical, blending content creation with data-driven decision-making to drive business growth through social platforms.

**Key Responsibilities**:

- **Strategy Development**:

- Create comprehensive social media strategies aligned with business goals.
- Identify the target audience and the best platforms and tactics to reach them.
- **Content Planning and Creation**:

- Develop and oversee content calendars for various platforms (Instagram, LinkedIn, TikTok, Twitter, etc.).
- Collaborate with designers, copywriters, and video editors to produce engaging, platform-specific content.
- **Community Management**:

- Monitor, respond to, and engage with followers, comments, and messages.
- Build and maintain an active and positive online community.
- **Analytics and Performance Tracking**:

- Track KPIs (engagement, reach, conversions, etc.) using tools like Meta Business Suite, Hootsuite, or Sprout Social.
- Prepare regular performance reports and optimize strategies based on data.
- **Trend Monitoring and Innovation**:

- Stay updated with platform updates, trends, and emerging tools.
- Recommend new approaches and formats (e.g., Reels, Stories, Threads) to keep content fresh and competitive.
- **Campaign Management**:

- Plan and execute paid and organic social campaigns.
- Collaborate with digital marketers to align social efforts with broader campaigns.
- **Brand Consistency**:

- Ensure brand voice and messaging are consistent across all channels.
- Develop social media guidelines and best practices.
- **Collaboration**:

- Work with other departments (marketing, PR, customer service) to support campaigns and initiatives.
- Liaise with influencers or brand ambassadors where relevant.

**Skills and Qualifications**:

- Strong understanding of social media platforms and algorithms.
- Excellent content writing, visual storytelling, and communication skills.
- Experience with social media analytics tools and ad managers.
- Ability to work creatively and strategically.
- Bachelor’s degree in Marketing, Communications, Media, or a related field.
- Prior experience in a similar role or agency environment is often preferred.
- Social Media content creation, Adds Management, Client handing

**Job Types**: Full-time, Permanent

Pay: ₹200,000.00 - ₹300,000.00 per year

Schedule:

- Day shift

Work Location: In person

Application Deadline: 31/05/2025
Expected Start Date: 29/05/2025

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