Marcom Programs Professional
2 weeks ago
**About the role**
HP Personal Systems is looking for an experienced and dynamic Marketing program manager, who will take on the responsibility for one of HP’s new and growing focus portfolio. The customer and industries this product segment caters to, is evolving very quickly in expectations from technology and what it can achieve for them. To cater to this consumer, we need an equally driven program manager who can deliver in a fast changing landscape
**Qu**alifications Required**:
- MBA from a reputed business school
- 5-7 years of experience of integrated marketing campaigns for brands having managed both content and creative development along with media strategy and execution
- Experience in managing multi-channel, end-to-end, integrated marketing campaigns from strategizing, conceptualizing, execution to analysis.
- Must have an understanding of technology
- Ability to craft and tailor messages and narratives compellingly for all forums and media across online and offline
- Preferred experience with commercial channels and understanding of B2B customers along with modern mktg techniques like content mktg, ABM etc.
- Proficiency in media plan development, optimization and delivery.
- Skilled at using data and analytics to develop insights, drive decisions and measure impact
- Stellar project management skills with exceptional attention to detail and discipline to organize and prioritize
- Ability to navigate ambiguity, pushing beyond one’s comfort zone to learn and address new challenges every day. Dedicated, can-do attitude with an eye for detail
- Ability to manage and influence senior stakeholders. Shown ability to dedicatedly build rapport, credibility, and influence throughout an organization at all levels
**Responsibilities**
- Development and implementation of marketing strategies including value propositions and messaging; Media management, Product positioning plans, brand assets and guidelines, GTM plans and marketing mix; and management of related programs
- Localized and/or persona-specific campaign planning and management including:
- Campaign creation, execution, implementation, and measurement including Owning creative development: writing and delivering briefs; guiding and project managing the agency in developing positioning, creative strategy, creative execution, and delivery
- Developing deep local market knowledge to understand the customer and their expectation from technology and its role
- Build a strong understanding of the competitive landscape to develop differentiated communication. articulate value at every stage in the buyer’s journey through well-thought marketing programs/campaigns and messaging localized for the Indian market to build mindshare and demand.
- gathering requirements around business needs and audience insights
- collaborating alongside internal stakeholders to ensure 4P consistency and alignment of goals
- following up on campaign results/optimizations and providing useful insights to support successes or areas of opportunity
- Develop media plans, metrics and benchmarks and ensure delivery of the same through innovative media deployment and optimization. Keep abreast of changing media landscape
- Manage budget tracking for marketing investments connected to KPIs and core metrics
- Build strong partnerships through influence and collaboration with key stakeholders across functions
- Work with our alliances and channel partners to develop and execute marketing programs with the goal to drive revenue with end customers.
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