PPC Executive

6 days ago

Uppal Kalan Hyderabad Telangana, India Jivika Natural Full time

Job Title: PPC Specialist

Location: Hyderabad

**Salary**: 60k - 70k

Experience: 4-5 Years

**About Us**:
**Job Summary**

We are seeking a skilled PPC (Pay-Per-Click) Expert to join our team and take charge of managing our online advertising campaigns. As a PPC Expert, you will be responsible for developing and implementing effective strategies to drive targeted traffic, increase brand visibility, and generate high-quality leads through various paid search platforms. Your expertise in managing PPC campaigns and optimizing performance will play a vital role in our digital marketing efforts.

**Responsibilities**:

- Develop and execute PPC strategies to achieve marketing objectives and maximise ROI.
- Conduct keyword research to identify relevant and high-performing search terms.
- Create and optimise PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising networks.
- Monitor and analyze campaign performance metrics, making data-driven decisions to improve campaign effectiveness.
- Implement A/B testing for ad copy, landing pages, and other campaign elements to optimise conversion rates.
- Manage campaign budgets effectively, ensuring cost efficiency while achieving campaign goals.
- Perform ongoing competitor analysis to stay informed about industry trends and adjust strategies accordingly.
- Stay updated with the latest PPC trends, technologies, and best practices to enhance campaign performance.
- Generate regular reports on campaign performance, providing insights and recommendations for optimization to stakeholders.
- Collaborate with cross-functional teams, including marketing, design, and development, to align PPC campaigns with overall marketing initiatives.

**Required Skills**:

- Proven experience in managing successful PPC campaigns across platforms like **Google Ads**, **Bing Ads**, and social media channels.
- Proficiency in tools like **Google Analytics**, **Google Tag Manager**, and other PPC management platforms.
- Strong analytical skills to interpret campaign data and generate actionable insights.
- Expertise in keyword research, bid management, and campaign optimization.
- Experience with A/B testing and conversion rate optimization techniques.
- Knowledge of remarketing/retargeting strategies and audience segmentation.
- Ability to manage budgets effectively and prioritize tasks in a fast-paced environment.
- Excellent communication and presentation skills to share campaign results and strategies with stakeholders.

Pay: ₹60,000.00 - ₹70,000.00 per month

Work Location: In person

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