PPC Expert/PPC Specialist Freelancer

2 days ago


Hyderabad, India Infasta Full time

Job DescriptionHiring for PPC Expert ( Freelancer)Exp : 8 + YearsJD:  A PPC Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. It is a challenging role that is also highly sought after because it takes a unique skill set to nail a PPC campaign.  Duties & Responsibilities: Improve performance of a dedicated client portfolio comprised of lifestyle brands  Create, execute and optimise campaigns on paid social on Facebook, Instagram, LinkedIn and emerging platforms.  Create and manage paid search campaigns across Google Ad Words and Microsoft Ad Centre  Conduct competitor analysis, keyword research and compelling copy to optimise campaigns  championing the development of new Paid Media tactics & nitiatives.  Work with internal teams to create high converting landing pages and effective SEO strategies to create effective growth strategies  Consistent reviewing and optimisation to drive performance  Implement paid social best practices and use data to provide optimisation recommendations  Manage organic traffic and community management  Keep abreast latest SEM and paid media trends to create new testing strategies  providing feedback to them around their campaign builds and optimisation strategy  Creating & working on medium to high-budget campaigns  Execute tests, collect and analyse data and results, and identify trends  and insights to achieve maximum ROI in paid search campaigns  Track, report, and analyse website analytics and PPC initiatives and campaigns  Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.  Optimise copy and landing pages for search engine marketing  Perform ongoing keyword discovery, expansion and optimization  Research and implement search engine optimisation recommendations  Research and analyse competitor advertising links  Skills & Qualifications:  4+ years’ experience managing PPC accounts across Google Ads search, Facebook & ideally one other network from the following – Google Display, Instagram, LinkedIn.  Extensive hands-on management experience of digital media through daily bid optimisation, landing page analysis, and campaign performance metrics spend across many campaigns.  Demonstrable track record in delivering PPC campaigns with proven success.  Experience creating & analysing performance across tools such as SuperMetrics, Google Tag Manager, and Google Analytics.  Previous experience working with small businesses/budgets.  High attention to detail and strong organisational skills  Excellent communication skills both written and verbal  A creative thinking marketing mindset  RegardsMounika HRInfasta Soft Solutions Pvt Ltd Array



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