PPC Specialist

About Storable

Storable is dedicated to empowering self-storage business owners by providing innovative technology solutions that enhance efficiency, increase revenue, and optimize operations. Our mission is to simplify and improve the way storage operators, RV parks, campgrounds, and marinas manage their businesses.

As a growing company, we are seeking talented professionals who are passionate about digital marketing and data-driven performance optimization.

Position Overview

We are looking for a PPC Specialist with a strong foundation in Google Ads who excels in a routine, execution-focused role. The ideal candidate thrives on consistent, day-to-day task completion, primarily focusing on executing and optimizing PPC campaigns, analyzing performance metrics, and improving campaign efficiency. This is a hands-on, execution-level role, not a high-level strategic position. Expertise in Google Ads and Facebook Ads is mandatory.

This role will involve hands-on campaign management, performance tracking, and continuous optimization to ensure that paid media strategies align with business objectives. Experience in the Self-Storage, RV, Campground, or Marina industries is a plus.

Key Responsibilities
Google Ads PPC Campaign Management

• Develop, launch, and manage Google Ads campaigns across Search and Display Networks.
• Conduct keyword research to identify high-performing opportunities.
• Write and optimize ad copy to improve CTR and conversion rates.
• Execute bid strategy optimization to maximize budget efficiency.
• Implement A/B testing to refine targeting, creatives, and bidding strategies.

Performance Tracking & Optimization

• Monitor and analyze key performance indicators (CTR, CPC, CPA, Conversion Rate, ROAS).
• Utilize Google Analytics and Google Tag Manager to track campaign performance and user engagement.
• Identify trends and insights to optimize campaigns for better ROI.
• Improve conversion funnels and identify critical touchpoints in the customer journey.

Facebook Ads Campaign Management & Execution

• Plan, set up, and manage Facebook and Instagram ad campaigns for lead generation and brand awareness.
• Conduct in-depth audience research to refine targeting based on demographics, interests, and behavior.
• Optimize ad creatives and ad copy to improve conversions and lower CPC/CPA.
• Fill out graphic templates for Facebook/Instagram ad creatives.
• Implement A/B testing on ad copies, creatives, and audiences for continuous performance improvement.
• Develop and maintain remarketing and lookalike audience strategies to enhance ROAS.
• Manage ad spend and optimize budget allocation across campaigns for maximum efficiency.
• Prepare detailed performance reports with actionable insights to improve campaign results.
• Monitor key PPC metrics like CTR, CPC, CPA, Conversion Rate, and ROAS to maximize campaign efficiency.
• Use Meta Business Suite, Ads Manager, and Google Analytics for data analysis and campaign tracking.
• Implement pixel tracking, UTM parameters, and event-based conversion tracking for accurate performance measurement.

Industry Research & Best Practices

• Stay updated on Google/Meta Ads trends, algorithm updates, and PPC industry innovations.
• Implement best practices to enhance campaign effectiveness and efficiency.

Qualifications & Experience
Mandatory Requirements

• Minimum 2 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of PPC advertising principles, including but not limited to bidding strategies, audience targeting, and ad extensions.
• Proficiency in Google Ads tools for campaign management, optimization, and reporting.
• Analytical mindset with experience in performance tracking and data interpretation.
• Direct experience with Meta Ads Manager for campaign setup and management.

Preferred Qualifications

• Familiarity with Google Tag Manager and Google Analytics.
• Experience with Meta Events Manager and conversion tracking.
• Basic design skills or experience using graphic templates for ad creatives (e.g., for Facebook Ads).
• Experience with Figma for design templates is a plus.
• Familiarity with for client calendar management.
• Familiarity with Salesforce as a company-wide CRM.
• Industry experience in Self-Storage, RV, Campground, or Marina businesses.
  
  

Soft Skills & Attributes

• Detail-oriented and highly organized.
• Strong ability to manage routine, execution-focused tasks and meet daily deadlines with a consistent approach.

Reliable and trustworthy to complete all assigned daily tasks and optimizations.

• Excels in an execution-focused, non-strategic role.
• Strong analytical and problem-solving skills for campaign optimization.
• Ability to work independently and within a team.
• Eager to stay ahead of digital marketing trends and continuously improve PPC strategies through execution and testing.

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