Ads Specialist

Ads Specialist

Location: Hyderabad, India

About Us

We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions. We are looking for a B2B Account Manager - Sales & Marketing with a strong background in demand generation, ABM, and inbound marketing. If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we want to hear from you

As a PPC (Pay Per Click) ads specialist, you will be responsible for doing search engine marketing (SEM) including search engine optimization (SEO) for our clients. For this position, you should be extremely good with numbers and have great analytical skills. Your main objective should be to ensure that our PPC ads and promotion endeavors have the most astounding return on investment (ROI.) 

If you have the skills and experience required for this role, apply now. We will love to meet you.

Responsibilities

• Plan and form effective paid search strategies.
• Run and optimize different PPC (Pay per click) campaigns.
• Manage ad accounts on multiple platforms like Google Ads, Bing, etc.
• Take part in a selection of keywords and targeting audiences.
• Plan budget and monitor bids to increase better ROI.
• Track KPIs to evaluate performance and pinpoint issues.
• Deliver reports for administration and management.
• Compose appealing and brief copies for adverts.
• Sustain partnerships with PPC vendors and ad platforms.
• Discover approaches and ways to decrease the risk of click fraud.
• Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends.
• Implement Pay Per Click media strategies for clients;
• Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients;
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
• Handle the creation of large keyword lists;
• Provide creative copy suggestions and graphical ad templates;
• Handle display network placement lists on AdWords and through other contextual advertising platforms;
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
• Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
• Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
• Keep pace with search engine and PPC industry trends and developments;
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals;
• Monitor and evaluate search results and search performance across the major search channels;
• Communication to team and management on project development, timelines, and results; and
• Work closely with the other team members to meet client goals.

Requirements

• Proven 2+ years of experience as a PPC Manager or
  Digital Marketing Specialist
  .
• Professional certification in Google Ads will be preferred.
• Strong working experience in the analysis of data and reporting.
• Exceptional knowledge of SEO and advanced digital marketing skills.
• Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo, etc.
• Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, WebTrends, etc.
• Understanding of HTML and XML will be an added benefit.
• Outstanding verbal and written communication skills.
• Ability to work under pressure and prioritize tasks.
• Outstanding analytical, interpersonal and organizational skills.
• Excellent problem solving and networking skills.
• Strong work ethics.
• Passion for Search and internet marketing.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.