Sales - B2B Generation

2 weeks ago

Bengaluru, India AlgoShack Full time

Create product awareness, and position the product for greenfield and brownfield for Enterprise Accounts.
- Create and execute a product lead generation plan for the Enterprise accounts by working with our marketing team, platform, and customer teams
- Drive go-to-market programs to generate quality sales leads, and market awareness.
- Build the brand with innovative and consistent messaging, differentiators and use all digital channels effectively to demonstrate ROI and benefits for our customers
- Communicate value proposition and provide high-value sales tools, training, and collaterals including sales playbooks, datasheets, case studies, presentations, white papers, and demos.
- Manage the CRM for all leads, maintain sales pipeline, forecast, track and analyze revenue and produce weekly and monthly sales-related reports.
- Identify sales training needs, engage with the sales organization and support them to find and close deals faster.
- Drive customer advocacy and customer experience.

**Required Skills & Experience**:

- 3+ years of product digital marketing experience in the B2B space, including driving messaging, positioning, and sales enablement.
- Good to have prior knowledge or be willing to learn about testing and test automation domain.
- Enterprise accounts sales support experience is essential
- SaaS product selling backgrounds will be preferred.
- An ability to understand and analyze buyer behavior and create VPC - Value Proposition Canvas for the target customer in the Enterprise organization
- Create ideal customer profiles and spin effective use cases for customers
- Proven experience creating marketing plans & strategies, customer research, competitive analysis, product requirements, messaging, pricing, etc.
- Experience setting up in-bound and out-bound campaigns and reporting with marketing automation platforms
- Excellent project management, time management, and problem-solving skills with strong attention to detail.
- Self-starter, ambitious, data-driven, motivated marketer who wants to make a large contribution to a fast-paced business
- Track through CRM - Sales pipeline, Sales metrics, and being accountable for driving revenue performance.
- Exposure in working towards/ enabling B2B Pipeline Generation, including managing campaigns and ROI analysis.
- Experience in GTM programs, including webinars, tradeshows, social media, customer community events, and alliances/partnerships
- Pitch for speaker sessions and sponsorships across industry events.
- Work with industry Gurus/Evangelists/Industry experts, host talks with customers, and create sales presentations, write white papers.
- Excellent written, verbal, and presentation skills, and great attention to detail.

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