Brand Marketing Executive

2 weeks ago

Mumbai, India Hospertz Full time

**Urgent requirement for Brand Marketing Executive.**

**Roles & Responsibilities of a Brand Marketing Executive include**:
A Branding Executive is responsible for developing and executing strategies to enhance a company's brand image and market presence. This typically involves tasks such as creating brand guidelines, managing advertising campaigns, overseeing social media presence, conducting market research, and collaborating with various teams to ensure consistent brand messaging. Strong communication and creative skills are essential in this role.
- **Brand Strategy Development**: Develop and implement brand strategies that align with the company's goals and target audience. This includes defining the brand's unique value proposition and positioning in the market.
- **Brand Identity Creation**: Design and maintain brand guidelines that dictate the visual elements, tone, and messaging to ensure a consistent brand identity across all communication channels.
- **Advertising and Marketing Campaigns**: Plan, execute, and manage advertising and marketing campaigns to promote the brand, products, or services. This could involve traditional advertising, digital marketing, and social media campaigns.
- **Market Research**: Conduct research to understand consumer behaviour, market trends and competitors. Use this information to make informed decisions about branding strategies.
- **Content Creation**: Develop engaging and relevant content, such as blog posts, videos, infographics, and social media updates, that resonates with the target audience and reinforces the brand's message.
- **Collaboration**: Work closely with various teams, including marketing, design, sales, and product development, to ensure that branding efforts are consistent and aligned with overall business goals.
- **Public Relations**: Manage the brand's public image by handling media inquiries, creating press releases, and building relationships with journalists and influencers.
- **Brand Monitoring**:Monitor online and offline channels to track brand mentions, feedback, and reviews. Respond to customer feedback and manage potential reputation issues.
- **Event Management**: Plan and coordinate brand-related events, such as product launches, trade shows, and promotional activities.
- **Data Analysis**: Analyze data and metrics related to branding efforts to measure the effectiveness of campaigns and make data-driven decisions for future strategies.
- **Budget Management**:Manage the budget allocated for branding activities, ensuring optimal utilization of resources.
- **Innovation and Creativity**: Stay updated with industry trends, emerging technologies, and creative approaches to branding. Continuously innovate to keep the brand fresh and relevant.
- **Team Leadership**:Lead and mentor a team of designers, copywriters, and other professionals involved in branding projects.
- **Partnerships**: Identify and establish partnerships or collaborations that align with the brand's values and objectives.

**Job Types**: Full-time, Regular / Permanent, Fresher

**Salary**: ₹250,000.00 - ₹600,000.00 per year

Schedule:

- Day shift

**Speak with the employer**
+91 8452852705

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