Brand Marketing

1 week ago

Noida Uttar Pradesh, India Pearson Full time

**Job Title**: Marketing Associate

**Location**: Delhi NCR

**Department**: Marketing

**Experience**: 2-4 years preferred

**About the Role**:
We are seeking a proactive and detail-oriented Marketing Associate to support key marketing initiatives and ensure seamless execution across vendor operations, event management, loyalty programs, and data administration. This role is crucial in enhancing our marketing effectiveness and driving business growth. It requires strong coordination, communication, and organizational skills to manage internal and external stakeholders efficiently.

**Key Responsibilities**:
**Vendor & Budget Management**

Coordinate vendor onboarding, agreements, and payment processes.

Ensure monthly reconciliation of spends against approved marketing budgets.

Collaborate with finance and procurement teams to track vendor status and ensure compliance.

Maintain updated documentation for audits and internal reviews.

**Sales enablement and partner loyalty program**

Lead and execute the annual agent loyalty program - HFA - involving 3-5 flagship events annually.

Coordinate with agencies and vendors for event planning, logistics, and execution.

Oversee development and distribution of marketing and event collaterals (kits, digital creatives, certificates, banners, etc.).

Track participant engagement, performance, and rewards across the program lifecycle.

Ensure timely communication and recognition for top-performing agents.

**Brand, collab and Institution knowledge**

Drive awareness and outreach initiatives targeting young learners, in collaboration with the sales team.

Execute visibility campaigns and engagement drives within educational institutions.

**Data & Admin**

Maintain marketing databases and dashboards, particularly for tracking conversion journeys.

Support in preparing regular reports, MIS, and campaign performance summaries.

Assist with various administrative and coordination tasks related to marketing operations.

**Key Skills & Attributes**:
Strong project management and organizational abilities.

Comfortable working with numbers, reports, and reconciliations.

Good communication and stakeholder management skills.

Experience in event execution and vendor coordination is a plus.

Proficiency in Excel, PowerPoint, and basic marketing tools/platforms.

Familiarity with digital marketing tools (e.g., Google Analytics, CRM software) is advantageous.

**Who we are**:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

**Job**: Marketing

**Job Family**: GO\_TO\_MARKET

**Organization**: Corporate Marketing & Communications

**Schedule**: FULL\_TIME

**Workplace Type**: On-site

**Req ID**: 20592

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