Brand Marketing

2 weeks ago

Noida, Uttar Pradesh, India Pearson Full time

Job Category Go To Market Job Title Marketing Associate Location Delhi NCR Department Marketing Experience 2-4 years preferred About the Role We are seeking a proactive and detail-oriented Marketing Associate to support key marketing initiatives and ensure seamless execution across vendor operations event management loyalty programs and data administration This role is crucial in enhancing our marketing effectiveness and driving business growth It requires strong coordination communication and organizational skills to manage internal and external stakeholders efficiently Key Responsibilities Vendor Budget Management Coordinate vendor onboarding agreements and payment processes Ensure monthly reconciliation of spends against approved marketing budgets Collaborate with finance and procurement teams to track vendor status and ensure compliance Maintain updated documentation for audits and internal reviews Sales enablement and partner loyalty program Lead and execute the annual agent loyalty program - HFA - involving 3-5 flagship events annually Coordinate with agencies and vendors for event planning logistics and execution Oversee development and distribution of marketing and event collaterals kits digital creatives certificates banners etc Track participant engagement performance and rewards across the program lifecycle Ensure timely communication and recognition for top-performing agents Brand collab and Institution knowledge Drive awareness and outreach initiatives targeting young learners in collaboration with the sales team Execute visibility campaigns and engagement drives within educational institutions Data Admin Maintain marketing databases and dashboards particularly for tracking conversion journeys Support in preparing regular reports MIS and campaign performance summaries Assist with various administrative and coordination tasks related to marketing operations Key Skills Attributes Strong project management and organizational abilities Comfortable working with numbers reports and reconciliations Good communication and stakeholder management skills Experience in event execution and vendor coordination is a plus Proficiency in Excel PowerPoint and basic marketing tools platforms Familiarity with digital marketing tools e g Google Analytics CRM software is advantageous

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