Social Media Strategist

**Key Responsibilities**:

- **Social Media Strategy & Management**:

- Develop and implement comprehensive social media strategies to increase brand awareness and engagement across platforms (Facebook, LinkedIn, Instagram, Twitter, etc.).
- Create, curate, and schedule engaging content, including text, images, videos, and infographics.
- Monitor social media channels, respond to comments, and engage with followers to foster a strong online community.
- Use analytics tools to track performance, generate reports, and refine strategies to improve results.
- Stay updated on social media trends, algorithms, and tools to keep the company’s digital presence competitive.
- **Business Development**:

- Collaborate with the leadership team to identify new business opportunities, partnerships, and markets for growth.
- Conduct market research to understand industry trends, competitor activities, and customer needs.
- Assist in creating and presenting business proposals, sales pitches, and marketing materials to potential clients and partners.
- Build and nurture relationships with clients, partners, and stakeholders through outreach, networking, and engagement.
- Support the sales team in lead generation efforts through social media and other digital marketing tactics.
- **Content Development & Campaigns**:

- Work with the creative team to produce high-quality multimedia content (photos, videos, graphics) that aligns with the brand’s voice and goals.
- Plan and execute paid social media advertising campaigns to drive traffic, conversions, and leads.
- Collaborate with the marketing and sales teams to align social media efforts with broader marketing campaigns and business goals.
- Ensure all social media content is consistent with the brand's messaging and tone.
- **Collaboration & Team Support**:

- Partner with cross-functional teams (marketing, product, sales) to ensure a cohesive approach to social media and business development.
- Assist with events, product launches, and other key business initiatives by promoting them through social media and other digital channels.
- Provide support for internal communications, employee engagement, and brand storytelling through digital platforms.
- **Reporting & Analysis**:

- Use social media analytics tools to track key performance indicators (KPIs) such as engagement, reach, conversions, and ROI.
- Prepare regular reports to communicate the performance of social media campaigns and business development activities.
- Recommend data-driven optimizations for future social media and business strategies based on performance insights.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 4+ years of experience in social media management, content creation, or digital marketing.
- Experience in business development, sales, or client relationship management.
- Strong knowledge of social media platforms, content management tools, and analytics tools (Hootsuite, Buffer, Google Analytics).
- Proven track record of driving engagement and growth through social media campaigns.
- Excellent verbal and written communication skills with the ability to craft compelling content.
- Strong analytical skills and the ability to interpret social media metrics and business data.
- Entrepreneurial mindset with a focus on growth, networking, and partnerships.

**Preferred Skills**:

- Experience with paid social media campaigns and lead generation tactics.
- Graphic design, video editing, or content creation skills.
- Knowledge of SEO, SEM, and other digital marketing strategies.
- Familiarity with CRM tools and business development platforms (Salesforce, HubSpot).

Pay: ₹20,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

Work Location: In person