Retail Marketing Executive

5 days ago

Byculla Mumbai Maharashtra, India Ugaoo Agritech Pvt Ltd Full time

Key Responsibilities

1. B2C & B2B Event Participation
- Identify relevant consumer-focused (B2C) and trade (B2B) events, exhibitions, and pop
- ups where Ugaoo should participate.
- Manage end-to-end coordination — from vendor onboarding, stall setup, logistics, staffing,

merchandising to execution.
- Evaluate ROI from events through leads generated, footfall driven, and brand recall.

2. Local Retail Activations
- Plan and execute hyperlocal marketing activities such as society sales, flea markets, plant

pop-ups, and residential activations within proximity of Ugaoo’s retail stores.
- Build partnerships with Resident Welfare Associations, cafes, co-working spaces, and

relevant venues for pop-up collaborations.
- Ensure timely deployment of collaterals, promotional offers, and staff training for each

activation.

3. Store Launch Support
- Coordinate and manage store launch events across cities — including guest invitations, PR

presence, influencer participation, and in-store experience planning.
- Work with vendors and local agencies for décor, giveaways, branded collaterals, and

launch-day logistics.

4. Market Intelligence & Competitor Tracking
- Gather on-ground insights about consumer behaviour, footfall patterns, local competitors,

and pricing strategies in each key market.
- Create regular intelligence reports to help the marketing and retail teams improve

campaign strategies and formats.
- Stay updated with best practices in offline retail marketing and suggest innovative ideas to

enhance Ugaoo’s in-store and local marketing experience.

Pay: ₹40,000.00 - ₹50,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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