
Demand Generation
7 days ago
**Job Title**:
**Demand Generation Executive - Off-roll**
**Location**:
Kolkata
**Job Type**:
Contractual / Off-roll
(Full-time field sales role)
**Key Responsibilities: Demand & Lead Generation**
- Visit **electrical shops, retailers, contractors, and construction sites** to generate product awareness.
- Identify and qualify **potential buyers**, influencers (electricians, site engineers), and **channel partners**.
- Promote **company products** in assigned territory.
- Collect and share **market intelligence** on competition, pricing, and schemes.
**Daily Sales Reporting (DSR)**
- Submit **daily visit reports**, including dealer/customer feedback, leads generated, and site updates.
- Maintain data of **electricians, builders, and contractors** in the area.
- Track daily, weekly, and monthly lead generation performance.
**Field Activation & Relationship Building**
- Conduct **electrician meets, contractor visits**, and on-site branding activities.
- Coordinate with local dealers/distributors for **product availability and sales push**.
- Support in executing **local BTL (Below-the-line) activities** like board installations, banner placements, and scheme awareness.
**Education**:
- **Any** **Graduate (BBA/BCom/BA)**
**Experience**:
- 1-3 years of experience in **field sales / demand generation / lead generation**:
- Preferred industry**:Electrical products**, **Building Materials (Tiles, adhesive, laminates, pipes, plywood, doors, bathwares etc.)**
**Job Type**: Contractual / Temporary
Contract length: 12 months
Pay: ₹300,000.00 - ₹500,000.00 per year
**Benefits**:
- Provident Fund
Application Question(s):
- what's your total yrs of experience ?
- what's your current ctc and what's the fix ctc
- what's your notice period
**Experience**:
- Lead generation: 2 years (required)
**Location**:
- Kolkata, West Bengal (required)
Work Location: In person
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