Demand generation

6 days ago


Kolkata, West Bengal, India Talent Integrators OPC Pvt Ltd Full time ₹ 3,00,000 - ₹ 5,00,000 per year

Job Title:

Demand Generation Executive – Off-roll

Location:

Kolkata

Job Type:

Contractual / Off-roll

(Full-time field sales role)

Key Responsibilities: Demand & Lead Generation

  • Visit electrical shops, retailers, contractors, and construction sites to generate product awareness.
  • Identify and qualify potential buyers, influencers (electricians, site engineers), and channel partners.
  • Promote company products in assigned territory.
  • Collect and share market intelligence on competition, pricing, and schemes.

Daily Sales Reporting (DSR)

  • Submit daily visit reports, including dealer/customer feedback, leads generated, and site updates.
  • Maintain data of electricians, builders, and contractors in the area.
  • Track daily, weekly, and monthly lead generation performance.

Field Activation & Relationship Building

  • Conduct electrician meets, contractor visits, and on-site branding activities.
  • Coordinate with local dealers/distributors for product availability and sales push.
  • Support in executing local BTL (Below-the-line) activities like board installations, banner placements, and scheme awareness.

Education:

  • Any Graduate (BBA/BCom/BA)

Experience:

  • 1–3 years of experience in field sales / demand generation / lead generation
  • Preferred industry: Electrical products , Building Materials (Tiles, adhesive, laminates, pipes, plywood, doors, bathwares etc.)

Job Type: Contractual / Temporary

Contract length: 12 months

Pay: ₹300, ₹500,000.00 per year

Benefits:

  • Provident Fund

Application Question(s):

  • what's your total yrs of experience ?
  • what's your current ctc and what's the fix ctc
  • what's your notice period

Experience:

  • Lead generation: 2 years (Required)

Location:

  • Kolkata, West Bengal (Required)

Work Location: In person


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