Social Media Executive
3 days ago
**Location**: Chembur, Mumbai
**Industry**: Luxury Fashion
**Full-Time | In-House**
**About Basil Leaf**
Basil Leaf is a Mumbai-based luxury fashion label known for its fusion of traditional Indian craftsmanship with modern, powerful silhouettes. We cater to confident, style-conscious women across couture and prêt segments — blending flow with finesse and luxury with wearability.
**Role Overview**
**Key Responsibilities**
- Own, manage, and maintain the brand’s Instagram and other social media platforms
- Develop and execute creative social media strategies in alignment with the brand’s voice and goals.
- Ensure consistent visual identity, tone, and brand messaging across all platforms
- **Coordinate with the PR team** for celebrity sourcing, media opportunities, and brand alignment.
- **Liaise with social media agencies** for content execution, campaign planning, and calendar management.
- Stay updated on social media trends and platform algorithm changes and plan content while keeping it brand-appropriate
- Plan and execute social media campaigns, festive drops, collection launches, and collaborations
- Respond to queries, DMs, and audience feedback in a professional, timely manner
- Assist in shoot content planning, caption writing, hashtag curation, and content calendar building
**Required Skills & Qualifications**
- 1-3 years of experience in a fashion/luxury-focused social media role.
- Strong understanding of Instagram and how their algorithms work.
- Knowledge of content strategy, audience engagement, and analytics tools.
- Exposure to luxury or designer fashion brands (preferred).
- Basic graphic design and photo editing skills (Canva, Photoshop etc.)
- Strong aesthetic sense — understands visual storytelling.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving ability
- Organized, deadline-driven, and responsive
Pay: ₹20,000.00 - ₹30,000.00 per month
**Benefits**:
- Provident Fund
Work Location: In person
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