Social Media Executive

4 days ago

Chembur, Maharashtra, India Basil Leaf Full time ₹ 2,40,000 - ₹ 3,60,000 per year

Location: Chembur, Mumbai

Industry: Luxury Fashion

Full-Time | In-House

About Basil Leaf

Basil Leaf is a Mumbai-based luxury fashion label known for its fusion of traditional Indian craftsmanship with modern, powerful silhouettes. We cater to confident, style-conscious women across couture and prêt segments — blending flow with finesse and luxury with wearability.

Role Overview

We are looking for a passionate and detail-driven Social Media Executive to manage and grow Basil Leaf's digital presence. The ideal candidate must be visually aware, trend-savvy, and fluent in fashion-luxury storytelling on platforms like Instagram.

Key Responsibilities

  • Own, manage, and maintain the brand's Instagram and other social media platforms
  • Develop and execute creative social media strategies in alignment with the brand's voice and goals.
  • Ensure consistent visual identity, tone, and brand messaging across all platforms
  • Coordinate with the PR team for celebrity sourcing, media opportunities, and brand alignment.
  • Liaise with social media agencies for content execution, campaign planning, and calendar management.
  • Stay updated on social media trends and platform algorithm changes and plan content while keeping it brand-appropriate
  • Plan and execute social media campaigns, festive drops, collection launches, and collaborations
  • Respond to queries, DMs, and audience feedback in a professional, timely manner
  • Assist in shoot content planning, caption writing, hashtag curation, and content calendar building

Required Skills & Qualifications

  • 1–3 years of experience in a fashion/luxury-focused social media role.
  • Strong understanding of Instagram and how their algorithms work.
  • Knowledge of content strategy, audience engagement, and analytics tools.
  • Exposure to luxury or designer fashion brands (preferred).
  • Basic graphic design and photo editing skills (Canva, Photoshop etc.)
  • Strong aesthetic sense — understands visual storytelling.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving ability
  • Organized, deadline-driven, and responsive

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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