Marketing Associate
3 days ago
_**Pernia's Pop-Up Shop, one of India's leading multi-designer platforms, houses top industry names & budding labels all under one roof. It's a one-stop-shop for all your luxury fashion & lifestyle needs & aims at bringing premium designer wear from across the country to the audience with ease.**_
**ROLES & RESPONSIBILITIES**:
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
**SKILL SETS**:
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
**Job Types**: Full-time, Permanent, Fresher
Work Location: In person
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