Marketing Associate

1 day ago

Mumbai Maharashtra, India Pretty Child Full time

**Job Description: Marketing Associate**

**Location**: Mumbai
**Employment Type**: Full-Time / Work from Office (as applicable)
**Department**: Marketing & Communications

**About the Role**

**Key Responsibilities**
- **Brand Strategy**: Develop and maintain a strong, consistent visual and verbal identity for all events.
- **Creative Development**: Collaborate with designers and content creators to deliver marketing collateral (brochures, decks, banners, videos, etc.).
- **Digital Marketing**: Manage and optimize digital channels (LinkedIn, Instagram, etc.) to drive awareness, engagement, and lead generation.
- **Content Coordination**: Curate and coordinate thought leadership content, speaker highlights, testimonials, and behind-the-scenes promotions.
- **Audience Engagement**: Run pre-event countdowns, influencer collaborations, and on-ground branding experiences to maximize participation.
- **Reporting & Analytics**: Monitor campaign performance, track ROI, and report KPIs such as reach, engagement, conversions, and ticket sales.
- **Coordination**: Work closely with sales, sponsorship, and event operations teams to ensure alignment and brand consistency.
- **Vendor & Agency Liaison**: Manage external partners for printing, video production, PR, or media buying.

*

**Qualifications & Skills**
- Bachelor’s degree in Marketing, Communications, or a related field (MBA preferred).
- 2-5 years of experience in marketing, brand management, or event promotions.
- Strong knowledge of digital marketing tools, analytics platforms, and social media trends.
- Excellent communication, project management, and organizational skills.
- Creative mindset with the ability to think strategically and execute effectively.
- Experience in managing agencies/vendors will be an added advantage.

*

**What We Offer**
- Opportunity to lead impactful marketing campaigns for high-profile events.
- Collaborative and growth-oriented work environment.
- Competitive salary and performance-based incentives.

Pay: ₹20,000.00 - ₹28,000.00 per month

**Experience**:

- Digital marketing: 1 year (preferred)
- Content management: 1 year (preferred)
- Analytics: 1 year (preferred)
- Project coordination: 1 year (preferred)
- Communication skills: 1 year (preferred)
- Marketing : 1 year (preferred)
- Customer relationship management: 1 year (preferred)
- Branding: 1 year (preferred)

Work Location: In person

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