Sales and Marketing Executive

2 days ago

PimpriChinchwad Maharashtra, India Aayush Corporation Full time

**Job Title**: Marketing Executive
**Department**: Marketing
**Location**: Aayush Corporation
**Reports to**: Marketing Manager

**Job Summary**:
**Key Responsibilities**:

- **Market Research & Industry Trends**:

- Conduct research on trends in the **engineering services, power, process piping**, and **manufacturing** sectors.
- Analyze the competition and identify new business opportunities for Aayush Corporation.
- **Campaign Development**:

- Develop and execute targeted marketing campaigns to promote **engineering services** in sectors like **power plants, process piping, boiler structures**, etc.
- Collaborate with internal teams to create marketing materials (brochures, case studies, service descriptions) for both digital and print media.
- **Digital Marketing**:

- Manage the company’s website content related to **EPC projects, engineering services, and on-site deputation**.
- Optimize the company’s **SEO** strategy to increase visibility in the industrial and engineering services sectors.
- Execute digital marketing strategies across channels such as LinkedIn, professional forums, and industry-specific platforms.
- **Client Engagement & Lead Generation**:

- Develop lead generation strategies through online platforms, webinars, and industry events.
- **Brand Positioning & Development**:

- Position Aayush Corporation as a leader in **engineering services** and **EPC** in the **power** and **process piping** industries.
- Ensure brand consistency across all marketing efforts and materials.
- **Event & Trade Show Management**:

- Plan, manage, and participate in **industry trade shows, exhibitions**, and **client-focused webinars**.
- Represent the company in industry forums and networking events, promoting services like **boiler piping**, **process piping**, and **structural mechanics**.
- **Collaboration with Sales & Technical Teams**:

- Work closely with the sales and technical teams to ensure marketing efforts support **client acquisition** and **service promotion**.
- Coordinate the creation of technical content (whitepapers, case studies) with engineering departments.

**Required Skills and Qualifications**:

- Bachelor’s degree in Marketing, Engineering, or related fields.
- 2-4 years of experience in B2B marketing, ideally in **engineering services, industrial, or EPC sectors**.
- Experience in marketing **engineering solutions** for sectors like **power plants**, **manufacturing**, or **process industries**.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and deadlines effectively.

**Preferred**:

- Knowledge of **engineering services, power piping, and process piping**.
- Experience with **CRM systems** and **lead generation** in technical fields.

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Leave encashment
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 2 years (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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