Digital Marketing Executive

3 hours ago

PimpriChinchwad, Maharashtra, India Executive Car Rental Services (ECRS) Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Role & responsibilities Key responsibilities

  • Campaign management: Plan, execute, and monitor digital marketing campaigns across various channels including social media, email, SEO, and PPC.
  • Content creation: Develop and create engaging content for blogs, social media posts, email newsletters, and ad campaigns.
  • Website and SEO: Optimize website content and structure to improve search engine rankings and online traffic, and create and optimize landing pages.
  • Paid advertising: Assist in managing and optimizing paid campaigns, such as Google Ads and social media ads.
  • Data analysis: Monitor campaign performance using tools like Google Analytics, analyze data to measure success, and provide reports with actionable insights.
  • Collaboration: Work with designers, developers, content writers, and sales teams to align marketing strategies and ensure brand consistency.
  • Market research: Stay up-to-date on industry trends, competitor activities, and consumer behaviour to identify new opportunities.

Preferred candidate profile

  • Proven experience in digital marketing, with a strong understanding of SEO, SEM, social media marketing, and email marketing.
  • Proficiency with digital marketing tools and analytics platforms, such as Google Analytics.
  • Strong copywriting and content creation skills.
  • Excellent analytical skills and a data-driven mindset.
  • Creativity and the ability to devise engaging campaigns.
  • Strong communication and interpersonal skills.

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