Product Growth Associate

Are you someone who is highly passionate regarding product growth? If so then you are someone we are looking for, a passionate and energetic product growth associate who would be responsible for leading the digital presence of Nbyula and ensure smooth functioning of in-app activities to keep users engaged with the platform. This is a full time terraformer position, meaning that you hit the ground running and quickly absorb the functional domain skills, business and market domain knowledge and above all nbyula’s core organizational values **Who is an ideal match for being a **terraformer **at nbyula?** All the attributes that we are looking for in an ideal teammate. - **Openness**: - We welcome people from different backgrounds and schools of thought, Terraformers are open to different perspectives in approaching a solution and not just limit their thoughts or ideas to only a specific domain - **Conscientiousness**: - We believe in working together for the larger goal and with complete dedication and not just for personal benefits, however we do not expect terraformers to work to the point of burnout - **Humility - **Being humble, grateful and respectful are the core traits of terraformers, we do not expect people to agree with every view of the management, feel free to have a different perspective but we always expect it to be put forward with respect - Risk Takers - Terraformers are not afraid of the unknown and are open to new things, not that we encourage extreme risks without weighing the consequences but we are ones who take calculated risks - **Autodidacts**: - Terraformers teach themselves to learn, we do our own research to get solutions, we do not expect you to have a blank slate and figure everything out yourself, we are here to guide you but not handhold and micromanage you - **Self-Actualization**: - Terraformers are on the path of self-actualization, we are not bothered by the noise and distractions around us, we only work towards achieving our full potential. We do not expect you to over-burden yourself and not have fun but we expect you to work to the best of your capabilities **Roles, Responsibilities & Expectations**: - Identify keywords and ad placements to build a digital presence - In an endeavor to direct the efforts towards new user activation and satisfaction, investigate what is working and what is not that effective - Partner with cross-functional stakeholders (engineering, design, and operations teams) on a regular basis to drive product/process changes and improve business growth - Deep dive into qualitative and quantitative data to come up with key insights to scale growth initiatives - Work on activating users who are not engaging with the app and improve the retention rate and transaction rate - Create and execute an event-driven analytical strategy, build and expand features that help the customers to understand the usage better - Analyze customer behavior through data from targeted interviews, feedback, and usability tests and help the company to measure and interpret progression towards the purposes set - Optimize a relevant metric by running experiments to identify best-possible solutions and measuring outcomes **Qualifications & Skills**: - We’re open to consider if you have completed a Bachelor’s/Master’s in marketing, user research or related fields - Strong analytical skills, process orientation and good communication skills - Knowledge of digital marketing tools (Google, FB, Instagram, LinkedIn, etc) - Ability to understand different dashboards and build insights (mixpanel, clever tap, firebase, google analytics) - Strong ownership, drive, and the experience of working independently in unstructured environments - Ability to work closely with cross-functional teams within tight timelines to execute decisions - Willingness to experiment and stellar ability to collaborate - Big brownie points if you have worked as a product growth associate with a start-up **About Us**: Nbyula is a German technology brand headquartered in Berlin with a Research & Development Center at Bengaluru, Karnataka, operational since 2014. Nbyula believes in creating an open world, where opportunities and talent are not hindered by borders or bureaucracies. Nbyula is materializing this vision by leveraging the bleeding edge of technologies like cloud, distributed computing, crowdsourcing, automation, gamification and many more, to create a horizontal marketplace that ecompasses people, content, products & services for international work and studies, to enable, train and empower "Skillizens without Borders''. **Job Perks**: - Opportunity to help build the next-big-what in the Ed-tech space like it’s never been attempted before. Your work will be on the live wire in front of millions of users - Gaming chairs to keep you comfortably on a high - Live music on the floor while you work - Access to thousands of books - Snacks on the house. Fill up on your favorite munchies, select