Influencer Marketing Executive

2 days ago

Bengaluru Karnataka, India SM Group Full time

Location: Kudlu Gate, Bangalore

Experience: Minimum 2 - 3 years

**Salary**: 4.20 to 4.80 LPA

Reporting to: Head of Influencer Marketing

Employment Type: Full time

**Key Responsibilities**

**1 Influencer Outreach Relationship Management**
- Identify and research relevant influencers aligned with brand values and target audience (YouTube, TikTok, etc.)
- Build and maintain long term relationships with influencers (macro, and celebrity)
- Act as the primary point of contact throughout campaign execution

**2 Negotiation Contract Management**
- Negotiate partnership terms, deliverables, compensation, and timelines
- Draft partnership proposals aligned with both influencer and brand goals
- Handle negotiations involving usage rights, exclusivity, and performance KPIs
- Ensure agreements adhere to campaign budgets and legal guidelines

**3 Content Strategy Campaign Execution**
- Collaborate with influencers to create authentic, engaging, and on brand content
- Provide creative briefs and brand guidelines
- Review and approve influencer content for brand compliance before publishing
- Monitor live campaigns and suggest optimizations as needed

**4 Performance Analysis Reporting**
- Track and analyze key campaign metrics reach, engagement, conversions, ROI
- Prepare detailed post campaign reports with insights and recommendations
- Maintain an organized influencer database with contact details, rates, and performance records

**Qualifications Skills**
- Bachelor’s degree in marketing, Communications, Business, or a related field
- 2 3 years of experience in influencer marketing, talent management, or a related field
- Hands on experience with influencer marketing platforms AspireIQ Grin, Upfluence is preferred
- Excellent verbal and written communication skills
- Strong interpersonal and relationship building skills
- Deep understanding of social media and influencer marketing trends
- Solid negotiation skills with business acumen
- Proficiency in social media management tools and analytics platforms
- Knowledge of FTC guidelines and disclosure norms for influencer content

**What we offer**
- Competitive salary with performance based incentives
- Opportunity to work with a diverse range of creators and brands
- Professional growth in digital marketing and influencer engagement
- Creative and collaborative work culture with growth opportunities

**Application Process**

For queries, contact +91 8850694865

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus

Work Location: In person

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