
Sales Executive
6 days ago
**Job purpose & Scope**
To achieve top-line sales and improve brand share in allocated sales area. To improve Width of Distribution (WOD) & Depth of Distribution (DOD) to enhance business through networking and implementation of HO sales strategies.
**Major Areas of Responsibilities**
- Sales Planning and Market Development through allotted Distribution/HORECA segment
- Brand-wise sales Performance - Evaluation and control
- Co-ordination with supplychain & Warehouse.
- Top-Line sales tracking and control, Inventory control, market shares and tracking of industry opportunities
- Competition analysis, product positioning and communication co-ordination
**1. Sales Budgeting**
- Evaluate the financial aspects of business, like sales budget, sales forecasting, cost control, scheme formatting with Distributor, Promotional cost.
- Preparing sales plan for each retailer.
- Develop pricing & schemes to achieve company objectives.
- Devising strategies on allotted sales targets to inspire distributors and dealers to achieve their sales targets.
**2. Reporting and maintaining Sales Reports**
- Observe daily sales plan as per the PJP (permanent journey plan).
- Maintain sales targets V/s achievement retailer-wise as per the WOD plan
- Preparing weekly sales status report to branch-head.
**3. Market Intelligence**
- Observe & report to the branch head on competitive brand trend study, competitor pricing analysis, collate market feedback on schemes and new products/promotions.
**4. Brand & Promotion (BTL)**
- Constant interaction with the retailers to get brand space on counters.
- Regular installation of POP materials provided by Company like Danglers, Buntings, Banners, Posters and Glo-sign boards.
**Person Specifications**
Essential Qualification: Any Graduate
Desired Qualification: Post Graduate in Marketing
Experience: 1-3 Years
Industry Preference: AlcoBev, FMCG, HORECA
Pay: ₹9,741.32 - ₹25,000.00 per month
**Education**:
- Bachelor's (preferred)
**Experience**:
- Business development: 1 year (preferred)
- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Sales: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
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