Digital Marketing Executive

4 days ago

Saravanampatti Coimbatore Tamil Nadu, India iTech Software group Full time

**Experience**: 2-3 Years Location: Coimbatore (On-site)

**Employment Type**: Full-time

**About the Role**:
**Key Responsibilities**:

- Plan and execute digital marketing campaigns across various platforms (SEO, SEM, Google Ads, social media).
- Manage and grow social media presence across Facebook, Instagram, LinkedIn, Twitter, etc.
- Monitor and analyze digital campaign performance using Google Analytics and adjust strategies accordingly.
- Optimize website content, landing pages and user experience for higher engagement and conversions.
- Make minor website updates and SEO improvements using PHP, HTML and CSS.
- Handle Google Business Profile (Google My Business) by keeping business information updated and engaging with customer reviews.
- Analyze competitors and industry trends to improve digital strategies.
- Report on campaign performance and provide actionable insights to the team and stakeholders.
- Stay up-to-date with the latest digital marketing and SEO trends.

**Skills and Qualifications**:

- 2-3 years of hands-on experience in digital marketing and content management.
- Proficient in Google Analytics, Google Ads, Facebook Ads and other social media platforms.
- Basic knowledge of PHP, HTML and CSS for website updates and SEO.
- Strong communication skills, both written and verbal.
- Ability to think creatively and analytically and to work independently within a team

**Job Types**: Full-time, Permanent

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

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