Strategic Outdoor Media Planner

3 days ago

Delhi Delhi, India ACME ADVERTISING CO Full time

# **Job Description: Strategic Outdoor Media Planner & Buyer** **Position**: Strategic Outdoor Media Planner & Buyer **Department**: Marketing / Media Planning **Location**: \[Insert Location] **Employment Type**: Full-time **Experience Required**: 1-5 years **Salary Range**: ₹25,000 - ₹35,000 per month --- ### **About the Role** We are looking for a dynamic and result-oriented **Strategic Outdoor Media Planner & Buyer** to manage and execute impactful **Out-of-Home (OOH) advertising campaigns**. This role requires a balance of creativity, market knowledge, negotiation skills, and data-driven decision-making to maximize ROI from outdoor media investments. --- ### **Key Responsibilities**
- Plan and execute **OOH media strategies** that align with marketing and business objectives.
- Research and analyze **target audience behavior, locations, and media touchpoints** to select the best outdoor platforms.
- Identify, negotiate, and purchase **prime outdoor media inventory** (billboards, transit, digital OOH, street furniture, etc.).
- Collaborate with creative teams to ensure **effective messaging and impactful execution**.
- Track and analyze campaign performance, providing **insights and optimization recommendations**.
- Maintain strong vendor relationships and explore **new outdoor media opportunities**.
- Stay updated with **OOH industry trends, technologies, and programmatic OOH innovations**. --- ### **Requirements**
- Bachelor’s degree in Marketing, Media, Business, or a related field.
- 1-5 years of proven experience in **media planning and buying**, preferably with OOH exposure.
- Strong knowledge of **OOH advertising formats, audience targeting, and measurement metrics**.
- Excellent **negotiation, communication, and vendor management** skills.
- Analytical mindset with proficiency in **MS Excel, PowerPoint, and research tools**.
- Ability to work independently, manage multiple campaigns, and meet deadlines. --- ### **Key Competencies**
- Strategic Thinking & Media Planning
- Market & Audience Research
- Budget & Vendor Management
- Data Analysis & Campaign Reporting
- Negotiation & Relationship Building --- ### **What We Offer**
- Competitive salary**:₹25,000 - ₹35,000 per month**
- Growth opportunities in a fast-paced, media-driven environment
- Chance to work on **high-visibility outdoor campaigns**
- Collaborative and creative work culture --
- Pay: ₹25,296.48 - ₹35,352.00 per month

Work Location: In person

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