Social Media Strategist

2 days ago

Panaji, India Digit Cure Full time

**Responsibilities**:

- Management of social media channels.
- Creating brand awareness by developing engaging, creative and strategic content for regular posting, which enlightens audiences and promotes brand-focused messages.
- Structuring behavioural aspects of potential customers.
- Set account targets.
- Ability to meet deadlines.
- Regularly monitoring the competitor's social media sites and creating analysis reports.
- Tracking relevant social media influencers for various brands to enhance overall brand reputation and to extend the reach through influencer channels
- Keep up to date with any social media trends and strategies.
- Create a social media performance report.
- Train/assist social media team members.
- Planning of marketing strategies to help drive traffic, engagement & Leads.
- Responding to any mentions over social media.
- Creating and promoting company blogs.
- Audits and analyses social media presences, including digital advertising costs and returns.
- Assist with the general day-to-day administrative tasks.
- Should have the ability to self-motivate and motivate the team members.
- Excellent knowledge of research requirements for social media strategy.
- Coordination with other team members and departments to develop social media timelines that coincide with ad campaigns, product releases and other brand messages.
- Creating written pieces that are sharp, memorable and effective at prompting readers to take action.
- Maintaining a secure database of all login credentials.
- Exploring the potential value of social media sites that are not yet in our list.
- Discussing and reporting the daily, pending and completed tasks to your reporting head.
- Proactively identifying and providing recommendations on the performance of the content and their engagement.

**Key Roles and Responsibilities**:

- Optimizing content for publication across various social media sites.
- Scheduling copy for release at optimal times.
- Design strategic Social Media plans, that will help increase followers, and likes and also keep the users engaged on Facebook, Instagram, and LinkedIn.
- Keep track of social media key stats, recent hashtags and mentions.
- Social Media Channel optimization and audit.
- Planning the content for different brands.
- Excellent ability to manage multiple projects and prioritize them.
- In-depth understanding of various social media platforms and their algorithm changes.
- Overcome the challenges like insufficient website traffic, declining customer retention, slow sales, weak brand awareness and so on.
- Working proactively with passion and patience, creative thinking and a strategic mind to be smooth in this particular role.
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Oversee all aspects of social media marketing, communication and engagement.
- Lead productive brainstorms that bring out the teammates’ best ideas.
- Editing, writing, consulting, communication and presentation skills.
- To understand which metrics are crucial and relevant to a particular business.

Schedule:

- Day shift

Ability to commute/relocate:

- Bambolim, Panaji - 403202, Goa: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Social Media Marketing: 2 years (preferred)

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