Social Media

Job Description: Social Media & Content Manager

Location: Goa (Hybrid – Full-Time, In-Person Preferred)

Company:  SoIn Brands LLP

Website:  

Salary: ₹30,000 – ₹55,000 per month + Performance Bonus

Experience Required: 1–3 years

Relocation Support: Yes (after successful 4-week paid remote trial)

About SoIn Brands LLP

SoIn Brands LLP is a multi-brand D2C company creating design-led, purpose-driven brands across beauty, wellness, and lifestyle. Our portfolio includes:

• Chēri – Smart hair tools designed for Indian hair and climate
• House of Shanti – Ritual-focused wellness and incense
• Nema Homes – Luxury homes designed for ease and elegance

We are a founder-led team building thoughtful, high-impact brands from the ground up.

Role Overview

We are looking for a  Social Media & Content Manager to lead content creation and brand presence across Instagram, TikTok, Pinterest, and other platforms. The primary focus will be  Chēri , our smart beauty tools brand and House of Shanti while also supporting Nema Homes as needed.

This is a hands-on role that combines strategy and execution. You will work closely with the founders to plan, create, publish, and analyze content, manage influencer collaborations, and ensure consistent brand storytelling.

Key Responsibilities

• Content Strategy: Develop monthly content calendars aligned with campaigns, storytelling pillars, and product launches.
• Content Creation: Write captions, scripts, and overlays; design carousels, stories, and posts using Canva or similar tools.
• Video Production: Shoot and edit short-form video content (Reels, TikTok, Stories) using editing apps (CapCut, VN, Adobe Rush).
• Publishing & Scheduling: Manage daily posting via Meta Suite, Later, or similar platforms.
• Community Engagement: Respond to DMs and comments, run engagement activities, and build an authentic brand community.
• Influencer & PR Coordination: Identify and manage collaborations with influencers; coordinate PR packages and track results.
• Analytics & Reporting: Monitor KPIs (reach, engagement, follower growth, conversions) and prepare weekly/monthly performance reports.
• Trend & Competitor Monitoring: Track social media trends and competitor content; adapt relevant formats to brand tone.
• Team Coordination: Collaborate with interns, freelancers, and influencer partners to scale content output.

Required Skills

• Strong writing skills and ability to adapt tone (poetic, professional, conversational).
• Proficiency with Canva (mandatory); Photoshop/CorelDraw is a plus.
• Basic video editing skills (CapCut, VN, Adobe Rush, or similar).
• Experience with Meta Business Suite, Later, or other scheduling tools.
• Understanding of social media analytics and ability to report with insights.
• Organized, creative, and able to take ownership of deliverables.

Qualifications

• Bachelor’s degree in Mass Communication, Marketing, Design, Media, English, or a related field.
• 1–3 years of experience in social media management or content creation (D2C brands, agencies, or personal brands preferred).
• Portfolio of past social media work (brand campaigns, content samples, or personal projects).
• Strong aesthetic sense and passion for storytelling in beauty, wellness, or lifestyle.

Location & Work Model

• Primary base: North Goa (founders are based here).
• Relocation support available after successful 4-week paid remote trial.
• Hybrid structure: mix of in-person and remote work as required.

Growth Pathway

• Full-time role across multiple brands with scope for leadership.
• Opportunities to grow into  Content Lead, Influencer Manager, or Creative Strategist as brands expand.
• Bonus and incentive structure linked to performance, engagement, and campaign results.

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