Social Media Executive

1 week ago

Panaji, India Digit Cure Full time

**ACCOUNT EXECUTIVE**

**Responsibilities**:

- Management of social media channels.
- Creating brand awareness by developing engaging, creative and innovative content for regular posting, which enlightens audiences and promotes brand-focused messages.
- Structuring behavioral aspects of potential customers.
- Set and achieve account targets.
- Ability to meet deadlines.
- Regularly monitoring the competitor social media sites and creating analysis reports.
- Tracking relevant social media influencers for various brands to enhance overall brand reputation and extend the reach through influencer channels.
- Keep up to date with any social media trends.
- Provide a social media performance report for the clients.
- Assist social media team members.
- Planning of marketing strategies to help drive traffic, engagement & Leads.
- Responding to any mentions over social media.
- Creating and promoting company blogs.
- Audits and analyzes social media presence, including digital advertising costs and returns.
- Assist with the general day-to-day administrative tasks.
- Excellent knowledge of research requirements for social media strategy.
- Assigning creatives and videos and coordinating with the creative team.
- Coordination with other team members and departments to develop social media timelines that coincide with ad campaigns, product releases and other brand messages.
- Creating written pieces that are sharp, memorable and effective at prompting readers to take action.
- Maintaining a secure database of all login credentials.
- Exploring the potential value of social media sites that are not yet on our list.
- Discussing and reporting the daily, pending and completed tasks to your reporting head.
- Proactively identifying and providing recommendations on the performance of the content and their engagement.

**Key Roles and Responsibilities**:

- Optimizing content for publication across various social media sites.
- Design Creative Social Media plans, that will help increase followers and likes and also keep the users engaged on Facebook, Instagram and LinkedIn.
- Keep track of social media key stats, recent hashtags and mentions.
- Social Media Channel optimization and audit.
- Planning the content for different brands.
- Excellent ability to manage multiple projects and prioritize them.
- In-depth understanding of various social media platforms and their algorithm changes.
- Overcome the challenges like insufficient website traffic, declining customer retention, slow sales, weak brand awareness and so on.
- Working proactively with passion and patience, creative thinking and a strategic mind to be smooth in this particular role.
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Oversee all aspects of social media marketing, communication and engagement.
- Lead productive brainstorms that bring out the teammates’ best ideas.
- Editing, writing, consulting, communication and presentation skills.
- To understand which metrics are crucial and relevant to a particular business.

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Ability to Commute:

- Panaji, Goa (required)

Ability to Relocate:

- Panaji, Goa: Relocate before starting work (required)

Work Location: In person

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