Digital Marketing Executive Branding Company

6 days ago

Peelamedu Coimbatore Tamil Nadu, India addoncar Full time

Analyst/Media Ads Specialist will work closely with clients to understand their business goals and develop digital marketing strategies that meet their needs.

Responsibilities:

- Paid search campaign management to include: Facebook Lead Gen, Social Media campaign management (Facebook, Instagram & Google Paid ads campaigns)
- Manage the paid channels by tracking, reporting, and analysing all PPC initiatives and campaigns
- Manage the day-to-day search marketing activities across Google campaign planning, implementation, budget management, performance review and daily optimisation of paid search campaigns
- Implement short and long-term international digital acquisition roadmaps and execute day-to-day tactics that increase sign ups, revenue and margin - with a focus on customer lifetime value
- Working with the wider team to grow and optimise our keyword portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc
- Social media Handling (General posting and managing profile)
- Collaborate with Account Directors, Content Marketers, Designers, and SEO Specialists to build comprehensive marketing strategies
- Conduct in-depth research to find the ideal keywords and/or audiences to target
- Investigate and identify optimization opportunities to improve ad performance and get the best results for clients
- A/B testing platforms, ad types, audiences, creative and ad copy to find the best-performing variations
- Communicate results, insights, and recommendations to clients and internal teams
- Recommend forward-thinking strategies and innovations
- Build reports and pitches to present to clients
- Perform QA and timely troubleshooting of tagging and pixel placements to ensure proper tracking
- Stay up-to-date on digital marketing trends, changes, and best practices

This Role Requires:

- 2+ Years of Experience
- Up to date Google AdWords.
- Up to date knowledge of social media paid campaigns (especially Facebook & Instagram)
- Deep knowledge of data & understanding how to use data to drive decisions.
- Shopify & Woocommerce experience is an added advantage
- Google Shopping, Search, Display, Remarketing
- Lead Generation Campaign Experience

**Salary**: ₹8,985.45 - ₹33,558.36 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Peelamedu, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)
- in branding company: 1 year (required)

Work Location: In person

**Speak with the employer**
+91 9865987466

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