Pro (Marketing Executive) with Hospital Experience

3 days ago

Agra Uttar Pradesh, India UJALA CYGNUS RAINBOW HOSPITAL, AGRA Full time

**Strategy Development**:

- Collaborate with the marketing team to develop comprehensive marketing strategies and campaigns.
- Analyze market trends and competitor activities to identify opportunities and threats.
- **Campaign Management**:

- Plan, execute, and manage marketing campaigns across various channels (digital, print, social media, etc.).
- Coordinate with internal teams and external agencies to ensure campaign objectives are met.
- **Content Creation**:

- Create and manage content for promotional materials, social media platforms, and the hospital’s website.
- Develop engaging and informative content that highlights the hospital’s services, success stories, and patient testimonials.
- **Brand Management**:

- Ensure consistency in messaging and branding across all marketing materials and platforms.
- Assist in the development and maintenance of the hospital’s brand guidelines.
- **Market Research**:

- Conduct market research to understand patient needs, preferences, and demographics.
- Use research findings to inform marketing strategies and improve patient engagement.
- **Event Planning**:

- Organize and promote hospital events, such as health fairs, seminars, and community outreach programs.
- Coordinate logistics and manage event promotion to maximize attendance and impact.
- **Performance Tracking**:

- Monitor and analyze the performance of marketing campaigns and initiatives.
- Prepare regular reports on marketing activities, results, and ROI.
- **Collaboration**:

- Work closely with other departments, such as clinical staff and administration, to gather information and support marketing efforts.
- Liaise with external vendors and partners as needed.

**Benefits**:

- Cell phone reimbursement
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Rotational shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 2 years (preferred)
- total work: 2 years (preferred)
- Marketing: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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