
Hospital Marketing Executive
16 hours ago
A hospital **marketing executive** develops and implements strategies to promote the hospital's services and attract patients, while also ensuring consistent messaging and brand awareness across all channels. They conduct market research, manage campaigns, and build relationships with healthcare providers and the community.
Key Roles and Responsibilities:
- **Strategic Planning**:
Develop and execute comprehensive marketing plans and campaigns to promote hospital services and specialties.
- **Market Research**:
Identify target audiences, analyze market trends, and gather data to inform marketing strategies.
- **Campaign Management**:
Develop and manage various marketing campaigns, including digital and traditional channels.
- **Digital Marketing**:
- **Content Creation**:
Create and manage content for the hospital's website, social media platforms, and other marketing materials.
- **Public Relations & Community Outreach**:
Build relationships with healthcare providers, manage media relations, and organize community events.
- **Performance Analysis**:
Track and analyze the performance of marketing campaigns and adjust strategies accordingly.
- **Budget Management**:
Prepare and manage the marketing budget.
- **Collaboration**:
Collaborate with medical staff, administrators, and external vendors to align marketing initiatives with hospital goals.
- **Regulatory Compliance**:
Ensure all marketing materials comply with relevant healthcare regulations.
- **Process Improvement**:
Continuously evaluate marketing processes and implement innovative strategies to improve efficiency.
Additional Responsibilities:
- **Branding**:
Maintain a consistent brand image across all marketing materials and platforms.
- **Patient Engagement**:
Develop and implement strategies to enhance patient engagement and satisfaction.
- **Leadership & Mentorship**:
Provide guidance and mentorship to marketing team members.
- **Problem-Solving**:
Address marketing challenges and make strategic decisions to overcome obstacles.
Pay: ₹20,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
Application Question(s):
- If you dont have experience in Hospital industry, please don't apply
**Experience**:
- Hospital Market Executive: 3 years (required)
**Language**:
- English (preferred)
Work Location: In person
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